At SG Studios we have a mission to help our clients have a great creative studio experience.
Greg White started his musical journey in junior high when on a trip to Alabama. At a relative’s house Greg found an old Vox electric guitar and a Marlboro amp. The whole week he did nothing but mess with that old guitar. Upon arriving home, his father told him he needed to get the rest of the luggage out of the van; when Greg went to the van, there was the guitar and amp.
Greg grew up listening to the greats such as Merle Haggard, Willie Nelson, and all of the other popular 70s country singers while riding in that old shag carpet van. Now having his own way to make music, and at an age to break away from his parents’ music, he ventured into the world of rock.
Playing in many Christian Rock bands through junior high and high school, Greg went to work for a regional artist as his live sound engineer. After six months, Greg knew that was not for him. Settling back into his parents’ house in Texarkana, after being on the road for half a year, Greg was told he either had to attend college or get a job. The choice he made was both.
In ’94 while studying music theory at Texarkana College, Greg attended a recording session at S.M.A.R.T. Productions with a classmate, who was an employee at the studio. In an effort to learn more, Greg asked to intern and in one week was hired. This era of Greg's musical journey was full of many different activities. Greg attended classes in the morning, worked at The Studio during the day, worked as a lab monitor in the evenings at the collage recording studio and traveled to Louisiana to play in a southern rock band every weekend.
“This period in my life started a love for music and recording and I knew I wanted and needed to learn more.”
Nashville was now the obvious answer for Greg. He went into the commercial music program at Belmont University in where he studied music theory, arranging, and guitar. While attending Belmont, Greg started the Funk Jazz Band, and played around Tennessee and Kentucky and went on to perform at Belmont University’s “Pop/Rock” Showcase and “Best of the Best” Showcase. “Belmont was so amazing, I fell into a crowd of people who loved the knowledge of music more than I could have ever imagined. We all fed off of each other and held each other to a high standard. Everyone I was around on a regular basis strived to learn more and to be more.” When Greg was asked to perform on a classical guitar recording session for a Christmas record Mike Curb was producing, he met some of the up and coming engineers studying recording at Belmont. This opened the door for Greg to play on many recording sessions at Belmont’s Curb Records Studios. Greg’s last semester before graduating he had the honor of writing jazz arrangements for the Commercial Showcase that was performed by Sandra McCracken. After graduation Greg was asked by a close friend to join the Ace Crye band who toured full time performing casinos and nightclubs all over the U.S.
"These were some of the best times of my life. We would stay out six weeks and then go home for one week.
I remember I could not wait to get home and by the time the week was over I couldn’t wait to get back on the road.”
At S.M.A.R.T. Productions for the second time Greg had the opportunity to start producing records. He honed his skills at producing, arranging, engineering, and gained a great deal of music business knowledge while running the studio.
In 2005 Greg was asked to join the Jamie Richards Band. So Greg scaled back his responsibilities at the studio and hit the road again. In April of 2006 Greg’s son, Simon, was born and Greg left the Jamie Richards Band as a musician but added Jamie as a client.
In October of 2006 Greg purchased SG Studios and relocated to Fort Worth. Since moving to Fort Worth, Greg has had the privilege to work with Mark Chestnut, Gary P. Nunn, Cody Jinks, Jamie Richards, Red Steagall, Trent Willmon, Eleven Hundred Springs, Cooder Graw, Tommy Alverson, Luke Wade, Travis Parker, Mark Lettieri, Heather Van Deren, Dustin Perkins, as well as many other up and coming artists. As a TCMA nominated producer of the year, White has recorded two #1 singles, five top 5 singles, ten top 10 singles, and countless charting singles on the Texas Country Chart. White has also produced four Top 10 singles as well as two #1 singles on the ICGMA Christian Chart.
My mission is to provide a positive and successful experience for my clients while pushing them to perform to their fullest potential and guiding them to create a unique project that is successful for them both artistically and financially. I help to create this by mentoring my clients not only in the recording process but with new ideas in marketing to help them become financially sustainable.
My belief is first and foremost in my Lord and Savior Jesus Christ who I trust to hold me true to an ethic of honesty and integrity. I also believe in knowledge and hard work. I hope to instill in my clients the same belief that hard work with knowledge and integrity pays off. Recording an album is not enough. Recording a great album is not enough. Having the knowledge to release that album as well as the steps to promote and market that album is a must.
My vision for myself and SG Studios is to create new ideas to help artists and bands on any budget to record quality projects and to have a positive impact on the music community while pushing myself to go as far as I can for each client.
How I will fulfill my mission
-Maintain a quality modern recording facility that is a creative environment for myself and my clients to work.
-I will continue to daily educate myself about modern recording techniques, current music trends, and creative ways for artist to become financially sustainable in the industry.
-Network with other music industry professionals to open relationships in the market.
-Help my clients set up detailed marketing plans and help to hold them accountable.
-Be a positive leader.
Let's face it the music industry can be tough to navigate if you don't know your way around. Royalties, Performance Rights, Distribution, marketing, press, and radio releases can become overwhelming fast. Greg White saw a need in the music community and now offers a free project release consultation after any EP or Album.
“I got tired of seeing clients come in and record a great project and then just give up. The music business is hard enough; but if you love it, and are willing to work, you can be successful. I want to show my clients how to do it.” says Greg.
We help our clients set up custom release plans, and educate them on the parts of the industry and marketing they may not know. We open our clients eyes to unique marketing ideas, setting up their music business for success, as well as marketing and merchandising ideas to earn much more income.
We try to customize each plan for each artist but the key points we hit are:
Project Release Plan